Trust is central to any brand building a loyal following and one of the greatest dangers to this is the rise of counterfeit whiskey. While no one appreciates being duped, this is not a new phenomenon.
Whiskey investment is extremely attractive right now. Lucrative returns driven by a massively expanding Asian market mean that the rare whisky Apex 1000 Index which tracks the price of 1000 of the most collectible bottles of Scottish single malt has seen a 550% increase in value since it began back in 2008.
For anyone who wants to buy a bottle of whiskey this Christmas but isn’t sure where to turn, I’m here to help.
So what’s the Lustau edition all about and why should you be excited? Redbreast Lustau is a Non – Age Statement single pot still initially aged in bourbon and sherry casks for a period between 9 and 12 years after which it spends a further year maturing in specially selected sherry butts at the bodegas Lustau.