Trust is central to any brand building a loyal following and one of the greatest dangers to this is the rise of counterfeit whiskey. While no one appreciates being duped, this is not a new phenomenon.
Whiskey investment is extremely attractive right now. Lucrative returns driven by a massively expanding Asian market mean that the rare whisky Apex 1000 Index which tracks the price of 1000 of the most collectible bottles of Scottish single malt has seen a 550% increase in value since it began back in 2008.
An ode to the Cork Whiskey Society!
Why do all your favourite dictators love Johnnie Walker?
For anyone who wants to buy a bottle of whiskey this Christmas but isn’t sure where to turn, I’m here to help.
‘That tastes like they made it from an ashtray’. A good friend passed the glass back towards me and shook his head, disgusted. A ten year old glass of Ardbeg, costs roughly €70 a bottle and he almost spat it back at me. I could only laugh because as much as I liked it, I could totally see his point of view.