Counterfeit Whiskey, don’t get caught out!

Trust is central to any brand building a loyal following and one of the greatest dangers to this is the rise of counterfeit whiskey. While no one appreciates being duped, this is not a new phenomenon.

Whiskey Investment

Whiskey investment is extremely attractive right now. Lucrative returns driven by a massively expanding Asian market mean that the rare whisky Apex 1000 Index which tracks the price of 1000 of the most collectible bottles of Scottish single malt has seen a 550% increase in value since it began back in 2008.

Islay, what have you got for me?

‘That tastes like they made it from an ashtray’. A good friend passed the glass back towards me and shook his head, disgusted. A ten year old glass of Ardbeg, costs roughly €70 a bottle and he almost spat it back at me. I could only laugh because as much as I liked it, I could totally see his point of view.