Trust is central to any brand building a loyal following and one of the greatest dangers to this is the rise of counterfeit whiskey. While no one appreciates being duped, this is not a new phenomenon.
Whiskey investment is extremely attractive right now. Lucrative returns driven by a massively expanding Asian market mean that the rare whisky Apex 1000 Index which tracks the price of 1000 of the most collectible bottles of Scottish single malt has seen a 550% increase in value since it began back in 2008.
An ode to the Cork Whiskey Society!
Alcohol and sailing have always been intertwined with one another. Thus there’s a rich vocabulary inspired by hundreds of years of tradition, some of the most choice phrases I’ve gathered together for your entertainment.